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Who couldn't use some
great ad copy tips once in awhile?! Here are
secrets shared by ad pros to use in your
promotions online and off.
1. DIGITAL IMAGES - Add images with your ad
copy. Rule of thumb here is NOT "the more the
merrier." So choose one or two of your best
images. Don't have a camera or not great with
it yet? Don't worry. Surf the Internet or
check software packages for images that grant
you permission for use. Simply type "free
images to use" into your favorite search
engine. Or check places like Amazon.com or
Ebay.com for affordable image packages that
fit your industry needs.
2. PRICE - List your price and don't irritate
people by playing games and hiding it or
leaving it out. People are bombarded with
sales commercials, postal mail, email, radio
and television ads, etc. They don't and won't
waste time on hunting for your price. Plus
whenever you offer rewards or free bonus items
in your ad copy, make sure to include the
dollar value beside each so that people know
they're getting a god deal and your package
holds more value overall.
3. TESTIMONIALS - Continually gather
testimonials of all lengths from your clients
and sprinkle them throughout your ad copy.
Group some inside a yellow or blue (or other
color that coordinates with your marketing
piece) box. List some in individual boxes
along with a photo of the person sharing
comments and his or her company name to add
credibility. No need to be book-length
comments, either.
"Those 1-liners stand out and pull readers!"
4. HAND WRITTEN NOTE - Include a hand written
notation or actual letter with your ad copy.
Write the note on the edge of the ad so that
it stands out, or write it on a small
different colored sheet of paper. For online
use, scan it and publish it on the web page or
visit your favorite search engine and find a
third party solution under "website
handwritten notes" for companies like 3M
Worldwide at www.3m.com . The addition of a
personal touch can always help increase sales.
Note: If your handwriting is difficult to
decipher, maybe ask a friend or colleague to
re-write your copy first before it going to
press.
When you're finished, with your ad copy, go
back and check for areas of improvement. Even
tiny changes can make huge differences in
response rates. So go take a peek!
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Ian Del Carmen is an online business
professional running his main site at
http://www.ianDelCarmen.com. His other
sites include
http://TheOnlineBusinessProfessional.com,
http://MobileEbooks.net,
http://InfoProductLaboratory.com, and many
more...
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Article Copyright © 2006 ArticleEveryday.com. All rights reserved
worldwide.
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